Still Off-Topic

Last week, I wrote of all the trials and tribulations I’d suffered while loading my new cozy mystery story, In The Beginning, There Was a Murder, onto Amazon and how that was preventing me developing the theme of my next The Modest Proposal Institute series. Sadly, things haven’t improved this week. While the new book is doing well, it seems to be more trouble than any of my previous books. All this is a long way of saying, this post is about my new book as well. Normal service will be resumed as soon as possible — I promise.

This week has been long hours filled creating Amazon ads, developing launch campaign emails (makes me sound like a candidate for political office), booking promotional spots, and generally marketing my new book. I’ve done these things in the past but this time, I think I know what I’m doing and it has taken a lot more time. Perhaps that’s what I was doing wrong in the previous times I did these things:-)

I have a logo now for my Miss Riddell Cozy Mystery series, which brings me to the next major step in my author career — learning about branding. I hope any of you who are considering a career as an author are taking notes. You have to be part writer (the easy bit as I have discovered), part advertising executive (Mad Men here I come), and part Marketeer. I’ve learned that I only really like the ‘writing a rough draft’ part of the ‘writer’ part. Oh well, until next week, here’s the logo the Marketeer part of me has developed:

Miss Riddell Cozy Mystery Series Logo

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